Home » Beauty in the Box: Your Fairy Tale Closet is Now a Reality

Beauty in the Box: Your Fairy Tale Closet is Now a Reality

I can see the scene from Mean Girls now, “the limit does not exist.” That’s what I’ve been whispering to myself every since Beauty in the Box finally launched. Raise your hand if you’ve ever been personally victimized by the feeling of “I have nothing to wear.” It’s a spiraling feeling!

Fear not, for Beauty in the Box is here and, friends, the limit really does not exist.

What is it and why did you start it?

Beauty in the Box is a clothing rental subscription that gives its members access to endless styles for one flat monthly fee. It’s a wardrobe made for main character moments.

I started Beauty in the Box because, geez, I have a LOT of unworn clothes. I call it a closet graveyard. I would buy something, wear it three times, and then never touch it again. I love to play with trendy styles! I love to look cute! But, I don’t love that it’s led to a closet full of dead fashion trends. Beauty in the Box allows its members unlimited access to thousands of on-trend pieces for one flat rate! For the price of two Target dresses (let’s be real, those dresses go in and out of style so quickly), members get unlimited rotations of clothing. As seasons and styles change, so does the inventory!

The biggest spark for me was realizing that this is a more sustainable way to experience on-trend styles. I don’t need to hold on to clothes I haven’t worn in three years and neither does a landfill. This system of fashion cuts down on fast fashion waste by allowing more members access to the same pieces.


  • Explore collections and fill your virtual closet. 
  • Discover new favorites with fresh styles added weekly. 
  • Receive two items at a time to wear for as long as you’d like, then return when you’re ready for more. 
  • Switch up your look all month long with unlimited box exchanges, free dry cleaning, and free shipping.

How do you use it?

Getting Started:

Start by making a free account. Everyone gets a free trial for 30 days without commitment. Scroll through thousands of options from your favorite brands and “closet” pieces you want to wear. You can filter by size, color, brand, and clothing piece. I recommend closeting at least 20 items to get started!

Closeting items:

There are two ways to put items in your closet. The first is to click on the image. You’ll get item details and read any reviews available. You can select your size and click “Add to Closet”. The second way is by using the hanger icon in the top right corner of each picture. This button allows for quick closeting while you scroll. You can quickly select your size and keep scrolling!

In your closet:

Your closet is where all of your favorite pieces collect and is an unlimited space! You can scroll and see everything you’ve closeted. You can “prioritize” items to signal that you would like them ASAP. You can “dart” items and they will be sent in 24 hours. (This is a $5 charge, but is great if you find something you want for an event!) You get two pieces in each box and it comes with a pre-labeled return bag. 


Wear pieces as many or as few times as you’d like- there’s no time frame! You can use “Return Notify” to get your next box on its way even if your bag hasn’t shipped yet. When you’re ready for new clothes, put your pieces in the labeled bag and drop them in the mailbox! 

You can purchase pieces you really love for a significant discount! I kept a pair of jeans I absolutely loved for 40% off!

What are your favorite features?

  • I love using “Return Notify” to get my next box in motion ASAP. 
  • I love the quick closet icon. You can find it in the top right corner of photos when scrolling
  • I love all of the different filter options! You can filter by brand, size, color, and type of clothing you want to see!
  • I love that dry cleaning is an included service! 
  • I love that there’s a maternity section! I’m not in need of it at this time, but I think it’s so cool that clothing rental is available during a time when your size will inevitably change!

Tips for using the service?

I recommend having at least 20 items in your cart to get started! You want plenty of choices, so your box is never delayed. 

New arrivals are posted every Monday! I like spending a few minutes scrolling new pieces and adding to my closet all at once!

All members have their own unique referral code that rewards $10 credit each time it’s used!

What makes this a service worth loving?

I love the sustainability of this business model! Styles change, seasons change, sizes change. Rather than paying for clothes that may get stretched out after a few washes, go out of style after a season, or not fit properly, you’re subscribing to a service that gives you constant freedom to play with fashion and get out of your comfort zone. It takes away the frustration of “having nothing to wear,” because pieces are always in season and in the size you need! 

I also love that I don’t have to go to a store to try on new styles! I can try it, wear it, and decide if I’d like to keep it or send it back all in the comfort of my own home! The free dry cleaning is nice too. 🙂

Ready to Get Started?

Start building your limitless closet for free RIGH HERE. Show off your style and tag us on Instagram @beautyintheboxstyle.

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